Looking for a step-by-step social media marketing guide?
In this day and age, businesses need to take advantage of the social web to reach bigger audiences. However, the information many so-called experts provide is confusing.
"Follow more people."
"Share more content."
"Network with influencers" - they say.
But all that traditional advice doesn't work for you - it feel like you'll never get the results you want.
And you can't help wondering...
Do you just need to be patient?
Or it could be that, unfortunately, you have approaching social media marketing the wrong way?
You want to produce better content. If you want to generate sales from the social web you need to drive traffic back to your site and the easiest way to do so is by writing really high quality blogs.
You need to engage with other people. Social Media is supposed to be social, so if you don't participate you won't do well. You have to continually connect with others, get to know them, and help them.
Also, I would add friends on a regular basis. Not just any friends, but relevant ones. By doing this your social profiles will grow. Without it, you'll find that you won't have too many friends or followers.
Create more "live" content like Webinars, Periscopes, Blabs, or event in-person Meetups, whatever works for you. Live events build engagement and real community around your brand.
Do more with retargeting. There's so much you can do with retargeting and most businesses aren't taking advantage of how cool your advertising can be when you integrate it with retargeting.
Learn something new! Social Media is changing so quickly, so you need to stay on top of it by taking a short online course or simply finding the latest YouTube videos on Social.
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